15 Tech Experts Share Essentials of ‘Good’ UX Design In An Evolving Market

15 members of Forbes Technology Council share their predictions for what will be considered essential features of “good” UX design in the near future.

Raise your hand if you’ve been advocating for some of these features for a LONG TIME. Personally, I’ve been (screaming) asking/begging/demanding:

A focus on the customer journey
Honest to God, the journey does not begin nor end on just the screens a specific team is “responsible for.”

Thorough customer research at the ideation stage
Testing the final product is just too late. Sure, it’s testing, but I think we all know how this will end.

Simplicity
Simplicity doesn’t mean a dumbed down design. It represents a solid focus on the customer, her needs/goals, and a direct route from A to B.

Well tested user flows
OMG yes this. See “focus on the customer journey” x “number of screens a customer interacts with.”

I was a little surprised to see the Accessibility and Inclusion not specifically called out, but I think we can all agree that those should be a part of each feature.

Read the entire article here.

Grocery e-commerce presents unique challenges

Baymard Institute once again provides a fantastic summary and findings from their in-depth research examining online grocery shopping. Several points stood out to me as unique departure from “traditional” online shopping:

1. Frequently or regularly purchased (e.g., “buy again” )
2. Ability to provide substitutions to sold out items
3. Delivery vs in-store pickup – sometimes in the same order
4. Ease of adding to card, often higher in the funnel than the traditional product detail page

Read the entire summary details here