Tag: #responsivedesign

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Modern web design is responsive (with a lower case r)

A great article by Nate Voss of VML about how we need to start thinking about modern web design. Nate makes a fantastic point that as users of the modern web we have come to expect web experiences to just work, no matter the device or platform.
This expectation of connectivity and accessibility anytime and anywhere leads to the necessity that modern web design needs to be responsive (lower case “r” is intentional). “Responsive” (with a capital “R”)  is a viable technique among many, such as Adaptive, Progressive Enhancement, RESS–aspects of which enable us to achieve the best, most accessible experience for the end user.

Read on at: http://vml.com/news-and-trends

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The retailer customer challenge: mdot, responsive or dynamic serving?

According to a recent post by Pure Oxygen Labs, 2014 saw retailers shifting away from Mdots to Responsive and Dynamic Serving. Here’s a look at the numbers:

  • 59% used dedicated mdot sites – down (significantly) from 2013
  • 15% used dynamic serving – up slightly from 2013
  • 9% used responsive design – up (significantly) from 2013
  • 14% had no mobile web presence at the time (OMG)

Pure Oxygen Labs points out that while mdot usage is sliding, the biggest obstacle and conundrum for retailers adopting responsive design is page speed and it’s potential effect on conversion. Despite this “Achilles’ Heel”, POL expects responsive to surpass 15% retail adoption in 2015.

Read on for Pure Oxygen Labs interpretations, predictions and technical insights.

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Image use, design patterns and style guides

A great podcast on current trends and challenges when it comes to responsive design, courtesy of Jason Grigsby (Cloud Four) and Jared Spool (UIE).

The lines between designers and developers continues to blur, and what is old is new again in terms of challenges of designing for the web. As responsive design moves forward, coming to terms with image use, design patterns and components instead full page comps, and maintaining style guides are the new challenges and headaches we get to tackle.