Grocery e-commerce presents unique challenges

Baymard Institute once again provides a fantastic summary and findings from their in-depth research examining online grocery shopping. Several points stood out to me as unique departure from “traditional” online shopping:

1. Frequently or regularly purchased (e.g., “buy again” )
2. Ability to provide substitutions to sold out items
3. Delivery vs in-store pickup – sometimes in the same order
4. Ease of adding to card, often higher in the funnel than the traditional product detail page

Read the entire summary details here

Design Principles

I’m currently working several projects for my company’s portal and internal employee tools, when it occurred to me that both environments lack a set of guiding design principles. While doing research, I came across a great article by Jessie Chen, a product designer in San Francisco, entitled, “Why Design Principles Shape Stronger Products.”

I could not have said it any better. Enjoy. Then go forth and design stronger products.