Great case study of a case study

Whether you’re designing a product for planning travel, shopping for groceries, or the next music platform, knowing your audience and their pain points is THE most critical aspect of any approach.

This is a total DUH, but you’d be surprised (and maybe you’ve experienced this) how frequently a user and said pain point recedes as other priorities surge (e.g., business goals, technical limitations, internal processes.) And then it’s left to the UXer to be the squeaky wheel. Squeak, squeak, squeak….squeaky squeak. Yes, that’s what we’re supposed to do/paid to do, but having the same conversation over and over again is really deflating and a bad version of Ground Hog Day.

So where am I going with this? Being able to experience what your user experiences, or empathize, is essential. Capturing and executing brilliantly amidst the twists and turns of product design is a super power. Then, being able to write about the experience and share – even more cause for celebration. It’s easy to forget things, the wins, the learns, and the challenges as time passes, and you’ve moved on to the next thing. (Like when you go to interview and have there’s a portfolio review and the details are a little fuzzy – frustrating, right?)

Which brings me to my point. A WONDERFUL example case study (in my humble, subjective opinion); lots of (good) visuals and a well crafted writing style. The author,
Roja Patnaik
, clearly knows what she is talking about, and does an excellent job of explaining it (always a challenge) without walls of copy. I won’t give anymore away, you’ll just have to read it yourself and judge.

Enjoy.

https://medium.muz.li/helping-travelers-plan-trips-with-ease-using-crowdsourced-itineraries-ui-ux-case-study-593f0a1269c1

Grocery e-commerce presents unique challenges

Baymard Institute once again provides a fantastic summary and findings from their in-depth research examining online grocery shopping. Several points stood out to me as unique departure from “traditional” online shopping:

1. Frequently or regularly purchased (e.g., “buy again” )
2. Ability to provide substitutions to sold out items
3. Delivery vs in-store pickup – sometimes in the same order
4. Ease of adding to card, often higher in the funnel than the traditional product detail page

Read the entire summary details here

Design Principles

I’m currently working several projects for my company’s portal and internal employee tools, when it occurred to me that both environments lack a set of guiding design principles. While doing research, I came across a great article by Jessie Chen, a product designer in San Francisco, entitled, “Why Design Principles Shape Stronger Products.”

I could not have said it any better. Enjoy. Then go forth and design stronger products.