Whether you’re designing a product for planning travel, shopping for groceries, or the next music platform, knowing your audience and their pain points is THE most critical aspect of any approach.
This is a total DUH, but you’d be surprised (and maybe you’ve experienced this) how frequently a user and said pain point recedes as other priorities surge (e.g., business goals, technical limitations, internal processes.) And then it’s left to the UXer to be the squeaky wheel. Squeak, squeak, squeak….squeaky squeak. Yes, that’s what we’re supposed to do/paid to do, but having the same conversation over and over again is really deflating and a bad version of Ground Hog Day.
So where am I going with this? Being able to experience what your user experiences, or empathize, is essential. Capturing and executing brilliantly amidst the twists and turns of product design is a super power. Then, being able to write about the experience and share – even more cause for celebration. It’s easy to forget things, the wins, the learns, and the challenges as time passes, and you’ve moved on to the next thing. (Like when you go to interview and have there’s a portfolio review and the details are a little fuzzy – frustrating, right?)
Which brings me to my point. A WONDERFUL example case study (in my humble, subjective opinion); lots of (good) visuals and a well crafted writing style. The author,
Roja Patnaik, clearly knows what she is talking about, and does an excellent job of explaining it (always a challenge) without walls of copy. I won’t give anymore away, you’ll just have to read it yourself and judge.