Make this banner go away

This isn’t a real blog “post” – more like a UX rant.

While checking out the pttrns.Beta site, I encountered a banner for “iPhone 6 Mockuuups.” And I continued to encounter it as I scrolled the page up and down.
Resizing the window didn’t keep it from obscuring the page content (I hoped it would shift out to the margins). Clicking on the banner itself and returning to the page didn’t remove it either. I tried grabbing it (which I could) and pushing/dragging it off the screen (nope.)

Yes, I looked for a close button.

Is there some new advertising model I wasn’t aware of? Is this a Beta site thing?

Whatever it is, it’s cruel.


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