UX Mobile Immersion Conference 2014 – Day 1

I begged the powers-that-be to send me to the UX Mobile Immersion Conference (#UXIM) in Denver, Colorado this year. I started submitting requests and rationale in November 2013. Since I got a passive aggressive “nope,” I’m living vicariously through Twitter right now, following #UXIM. There are some amazingly fun and informative tweets coming from the conference right now, my favorites listed below.

  • People swap devices 21 times an hour… continuity matters.
  • #1 goal is to achieve content parity.
  • Start with a small screen first, then expand until it looks like shit. Time to insert a breakpoint. (Stephen Hay via Brad Frost)
  • Navigation (especially complex), should be scannable. There are lots of design patterns that are becoming de-facto standards.

From Brad Frost: Using Atomic Design to Create Responsive Interfaces

  • 5 Principles of Adaptive Design: Ubiquity, Content Parity, Performance, Enhancement, and Future Friendly
  • “Vocab word of the day: Interdigitate
  • “If you need to convince someone to care about the mobile web, all you need to say is ‘social.'”
  • “We’re not designing pages anymore; we’re designing systems of components.”
  • “Respect their users and their time. Road blocks and interstitials are bullshit.”
  • “Phablets – dirtiest word in technology.”
  • “More iPhones are sold every day than babies are born.”
  • “Responsive design is not expensive. The dynamic web is expensive, responsive design is not to blame.”
  • “Mobile First Design forces you to take a hard, cold, look at the priorities of your site’s navigation.”
  • ‘Don’t just do a content inventory… it’s just as important to do an interface inventory.”
  • “Carousels on home pages exist to keep people from beating the shit out of each other in meetings” #shouldiuseacarousel
  • “If you are hiding something for mobile, you are doing it wrong.”
  • If your content doesn’t make sense on mobile, you need to ask yourself if it makes sense at all.”
  • “We sell websites like paintings. Instead, we should be selling beautiful and easy access to content.”
  • “Atoms (HTML Tags) -> Molecules (functionality) -> Organisms (modules) -> Templates (content structure) -> Pages (content presentation)”



From Ben Callahan: Workflow on Responsive Design (RWD) Projects

  • “You best solve problems using tools you are fluent with.”
  • “Do the dishes and people will follow.”
  • “The amount of process required is inversely proportional to the skill, humility, and empathy of your team.”
  • “If you don’t have the authority to say “no”, it’s not a collaborative process.”
  • “Constraints–you need them to create.”
  • “Our specializations of expertise are fragmenting the experiences we build.”
  • “Create guidelines instead of rigid process. “
Meeting Notes by James Matchett, Careerbuilder



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