I am a hoodie fanatic. My husband can’t stand it and had literally phased me out of them several years ago but then they made a fashion resurgence.
However, I won’t just buy any old hoodie. The details are too important (I’m confident other hoodie freaks can relate). Too thin (as in weight)? Forget it. Not fuzzy enough? See ya. Sleeves not long enough? Buh-bye. It has to maintain the fuzzy, comfy appeal through repeated washings. I go so far as to hang dry to keep the fuzz factor from getting sucked away in the dryer (except to fluff). Even if the hoodie has a design or graphic that is the shizzzzz, if the sum of the parts don’t add up after repeated wear, fail. Honestly, I like my Lululemon Scuba Hoodie, but I don’t LOVE it.
Sounds like someone finally got hoodie design RIGHT.
ittybittyusability 