A Sober Look at Why Responsive Rebuilds Fail for E-Commerce Websites

3 Reasons Why Responsive Rebuilds Can Reduce E-Commerce Revenue

From our experience working with enterprise e-commerce companies in a wide range of product categories, it all comes down to one (or a combination) of the following three reasons:

  1. A retailer treats Responsive Design as a conversion-centered solution, which it inherently isn’t.
  2. A team makes improvements to the under-performing mobile layouts but ends up affecting desktop layouts as well, negatively impacting conversion rates.
  3. Lack of internal expertise with this relatively new design methodology leads to site speed issues that go undetected during the rebuild project but then shatter conversion rates and organic search traffic after the new site is released.

Read on at Mobify.com to learn how to avoid these potential pitfalls.

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